PRESS RELEASE

tribuescapestg on January 19, 2026

Tribuescape and Wellness Consulting Announce Strategic Partnership to Accelerate Digital Transformation in Luxury Spas Worldwide.

Wellness Consulting, a global leader in luxury spa creation and management, and Tribuescape, an AI-driven travel and mobility transformation consultancy, today announced a strategic partnership designed to help luxury spas and wellness destinations worldwide accelerate their digital transformation and strengthen their competitive edge in the era of Generative AI and agentic automation.

Through this collaboration, Wellness Consulting enhances its renowned operational and experiential expertise with a Digital Spa Audit and Transformation Roadmap, powered by Tribuescape.

Tailored for high-end hotels, spas, and wellness environments, this joint approach supports operators in aligning their digital foundations with the level of excellence delivered on site modernising guest journeys, reinforcing brand consistency, and unlocking sustainable revenue growth, while preserving the human essence at the heart of luxury wellness.

The partnership will support spas and wellness destinations in:

  • selecting and orchestrating reservation, CRM, and guest experience platforms aligned with their brand promise,
  • activating guest data to enable meaningful, discreet, and highly personalised experiences,
  • optimising digital workflows to enhance operational fluidity and team effectiveness,
  • strengthening digital presence, visibility, and credibility across online and AI-driven discovery channels,
  • developing complementary revenue streams through intelligent, well-calibrated automation,
  • preparing leadership and teams for a digital-first, AI-augmented future, while maintaining a deeply human approach to service.

This combined expertise is particularly relevant for luxury hospitality groups, iconic brands, and high-end operators already working with Wellness Consulting who are seeking to advance their digital maturity while preserving the emotional depth, refinement, and authenticity that define exceptional wellness experiences.

Leadership Statements

Diane Bernardin, CEO of Wellness Consulting, commented:

“This partnership marks an important evolution for our clients. For years, we have been dedicated to elevating the art of spa management and guest experience. By joining forces with Tribuescape, we are adding a powerful digital dimension that prepares spas for the future. Together, we will help our partners embrace intelligent technologies while preserving the soul and excellence of luxury wellness.”

Ingrid Picard, Founder & Managing Director of Tribuescape, added:

“Luxury spas are entering a new era where digital maturity directly influences guest satisfaction, operational performance, and brand differentiation. Wellness Consulting brings unparalleled expertise in luxury spa operations, and we are delighted to complement this with Tribuescape’s AI-driven approach to digital transformation. This partnership will empower spa leaders to make confident technology decisions and build resilient, future-ready experiences without compromising what makes them truly exceptional.”

Your 5-star spa service is perfect. But is it invisible?

tribuescapestg on January 6, 2026

We recently audited one of the most exclusive Palace Spas in France. The physical experience? A flawless 10/10. The digital reality? A staggering 4/10.

Here is the hard truth for luxury brands in 2025: If you aren’t optimized for the “AI Guest,” you are losing millions to competitors who are.

We discovered that when high-net-worth travelers ask ChatGPT or Gemini for the best wellness experiences in France, this iconic brand didn’t even make the list.

Why? The “Luxury AI Gap.”

In this 3-slide carousel, we break down:

1️⃣ AI Invisibility: Why LLMs are recommending your competitors over you.

2️⃣ Booking Friction: How a 15-click journey kills high-value conversions.

3️⃣ The 18-Month Roadmap: How to move from “Present” to “Authoritative.”

Luxury is no longer just about what happens on-property. It’s about the frictionless intelligence that leads the guest to your door.

Is your brand invisible to AI? 

👇 Slide through to see the roadmap and message us to discuss how our Digital CX & AI Audit services can help you unlock over double digit additional revenue and client retention.

The right AI formula for luxury hospitality equals boost in revenue.

tribuescapestg on November 22, 2025

Want to unlock massive ancillary revenue without sacrificing the human touch? This is for you 👇

We’re unveiling a snapshot of the AI Strategic Roadmap designed for a boutique global hotel group (HotelsZ – name changed for confidentiality).
This is a 36-month AI transformation blueprint engineered to amplify service excellence and unleash new profit streams.

Real, measurable outcomes:

📈 +10–15% Ancillary Revenue
Hyper-personalized ML Upselling Engine

🎯 +5 NPS Points
Powered by our Agentic AI Concierge, NESTOR

⚙️ 10–20% Admin Workload Reduction
Through RPA & GenAI internal copilots

The real challenge?
Aligning Luxury Focus Strategy with Scalable Digital Transformation.

Our roadmap ensures AI doesn’t replace the human touch — it elevates it. Freeing staff from low-value tasks so they can deliver unforgettable, high-emotion guest experiences.

If you’re driving:

  • Strategic Transformation
  • Operational Excellence
  • or your next 3-Year AI Roadmap

This case study is your blueprint. Please get in touch to receive it: contact@tribuescape.com

Tribuescape AI Strategy Case Study.pdf

Revolut makes travel revolution.

tribuescapestg on October 22, 2025

On 14th October 2025 Revolut acquired Swifty, the start-up travel AI agent.

But wait I thought revolut was a bank!? Yes it is.

What we know:

Revolut has acquired Swifty, a Berlin-based AI travel startup incubated at Lufthansa Innovation Hub. Swifty’s conversational AI agent autonomously handles travel bookings—from flights and hotels to payments and invoicing—via a simple chat interface. The startup’s founders, Stanislav Bondarenko and Tomasz Przedmojski, join Revolut to enhance its lifestyle and loyalty offerings. This move aligns with Revolut’s broader strategy to evolve into a financial super app, integrating AI-driven services that go far beyond banking.

🚨 Why This Is Disruptive ?

1. Banks are no longer just banks.
• Revolut is redefining what a digital bank can be—offering not just financial services, but lifestyle orchestration.
• Traditional banks risk becoming utilities while fintechs like Revolut become platforms for daily life.

2. OTAs (Online Travel Agencies) are in the crosshairs.
• Swifty’s AI bypasses the need for users to visit Expedia, Booking.com, or Skyscanner.
• With embedded payments and invoicing, Revolut could become a one-stop shop for travel—especially for business users.

3. Generative AI providers face new competition.
• Instead of licensing AI from OpenAI or Google, Revolut now owns proprietary agentic tech.
• This could reduce reliance on third-party LLMs and shift the balance of power in enterprise AI contracts.

4. Big banks are behind the curve.
• Most incumbents are still piloting chatbots or experimenting with AI for fraud detection.
• Revolut is already deploying AI to generate revenue and increase stickiness through lifestyle integration.

5. Loyalty and lifestyle are the new battlegrounds.
• Swifty’s tech will likely be embedded into Revolut’s loyalty programs, offering travel perks, dynamic rewards, and personalized experiences.
• This could erode the value proposition of co-branded credit cards and traditional loyalty schemes.

https://www.revolut.com/news/revolut_acquires_ai_travel_agent_startup_swifty_incubated_at_lufthansa_innovation_hub/

Welcome to TribueTech

tribuescapestg on October 6, 2025

 

TribueTech is taking part in innovation trials and conference debates where the future of travel is being written. From Lisbon to Paris, we’ve been in the rooms where airlines, startups, governments and policy makers as well as Fortune 500s are debating what comes next for our industry. What we’ve learned is this: we’re standing at the edge of a transformation that’s bigger than mobile check-ins or self-service kiosks.

AI isn’t just going to tweak the way we travel — it’s going to redraw the map. Think border control powered by biometric intelligence, payment flows that dissolve the friction between currencies and cards, corporate travel programs blending seamlessly into leisure escapes, and entertainment that feels personalized to your digital DNA. For travel sellers, this isn’t science fiction — it’s a playbook being tested in real time.

This blog is where we’ll share what we’ve seen, what we are advising, and where we believe the next wave is headed. Our goal? To give travel leaders a head start on navigating the opportunities — and the risks — that come with a future where technology doesn’t just support travel, it becomes the journey.

TribueTech: decoding the future of travel before it arrives at your gate