About us
Our Mission:
To help travel organisations adopt AI responsibly, scale efficiently, and deliver frictionless, modern experiences for travellers, employees, and partners.
Our Values:
AI as Design
We treat AI not as a tool, but as a design principle—intentionally shaping systems, decisions, and experiences to be smarter, simpler, and human-centred.
Agile by Intent
We move with disciplined agility—testing, iterating, and adapting AI solutions at the pace of travel, where speed, precision, and real-world feedback shape every next step.
Excellence
We strive for excellence. We set high standards and aim to exceed expectations at every opportunity.
Collaboration and Change
Collaboration and change management is key, by working together we amplify our reach and positive outcomes.
Our Leadership
Ingrid Picard is a global commercial and transformation executive with 15+ years of experience across travel technology, fintech, and digital platforms.
As Founder & Managing Director of Tribuescape, she partners with airlines, hospitality groups, travel platforms, and fintech players to drive AI-led transformation, unlock new growth, and modernise commercial and operating models.
Ingrid previously held senior leadership roles at Amadeus IT Group, Sabre Corporation, SAP Concur, and BCD Travel, where she led multi-country operations across Asia-Pacific and Europe, with full P&L responsibility, driving market expansion, strategic partnerships, change management and large-scale SaaS and platform transformation.
She has built and scaled businesses from market entry to high-growth operations, and is recognised for her ability to connect commercial strategy, technology, and execution in complex, global environments.
Appointed as a French Foreign Trade Advisor (CCE), Ingrid contributed to international trade, innovation, and AI adoption strategies, advising public and private stakeholders on global competitiveness.
She is a graduate of the Australian Institute of Company Directors and holds an executive credential in AI Strategy from MIT Sloan. She has received multiple industry recognitions, including the Women in Travel (Technology) Award and the Amadeus Trailblazer Award.
Ingrid is known for her ability to align leadership, technology, and commercial outcomes and for shaping how AI, platforms, and payments are redefining the future of the travel industry.