Your 5-star spa service is perfect. But is it invisible?

We recently audited one of the most exclusive Palace Spas in France. The physical experience? A flawless 10/10. The digital reality? A staggering 4/10.

Here is the hard truth for luxury brands in 2025: If you aren’t optimized for the “AI Guest,” you are losing millions to competitors who are.

We discovered that when high-net-worth travelers ask ChatGPT or Gemini for the best wellness experiences in France, this iconic brand didn’t even make the list.

Why? The “Luxury AI Gap.”

In this 3-slide carousel, we break down:

1️⃣ AI Invisibility: Why LLMs are recommending your competitors over you.

2️⃣ Booking Friction: How a 15-click journey kills high-value conversions.

3️⃣ The 18-Month Roadmap: How to move from “Present” to “Authoritative.”

Luxury is no longer just about what happens on-property. It’s about the frictionless intelligence that leads the guest to your door.

Is your brand invisible to AI? 

👇 Slide through to see the roadmap and message us to discuss how our Digital CX & AI Audit services can help you unlock over double digit additional revenue and client retention.