🚧 A Dividing Line Is Emerging Around AI — and It’s Bigger Than We Think

Over the past months, I’ve had conversations about AI in three completely different worlds — and the contrast is astonishing.

1️⃣ The “Grey-Hair Room”: AI as a 10% Productivity Too
At a recent conference, a renowned French policy advisor confidently stated that AI would bring “around 10% productivity gains.”
The room nodded.
AI was framed as efficiency, not disruption — a reassuring narrative in spaces where change feels threatening.

2️⃣ The Tech-First Conferences: AI as a Force Multiplier
A few days later, at AI and cloud events buzzing with engineers and innovators, McKinsey & Company presented findings showing the opposite:
Companies that embrace clean data, iteration, and AI at scale are seeing major ROI — not marginal improvements.
For them, AI isn’t an add-on. It’s a new operating system for business. Needless to say I agree.

3️⃣ Corporate Boards: AI still discussed mostly Through Risk
At another tech event in Paris, executives spoke about AI but kept noting that their Boards constantly are returning to:
cybersecurity
compliance
reputational risk
ethical failures
Important concerns, yes — but this mindset treats AI as something to contain, not something to build with.

4️⃣ Everyday People: Fear and Skepticism
Talking to friends and family outside tech, I hear:
fear of job loss
confusion
skepticism
AI feels inaccessible — even threatening.

5️⃣ The Builders and Learners: A Completely Different Attitude
Meanwhile, in my Travel Tech, MIT Sloan circles and across LinkedIn, people I engage with are:
building
experimenting
learning
failing fast
embracing AI as the biggest shift since the industrial revolution
For them, the opportunity is enormous — and obvious.

🔍 What’s Really Going On? A Historic Divide.
We’re entering what may be the biggest cognitive and strategic divide of the century:
🟩 Group A — The Adopters
They understand the scale of change, educate themselves, experiment, and accept that ethics evolve with practice.
These people will qualify for the new, AI-augmented jobs.
🟨 Group B — The Cautious Regulators
They ask the right questions, focus on governance and risk, and move carefully.
Short-term protection, long-term risk of falling behind.
🟥 Group C — The Deniers
They reject or ignore AI as “hype.”
They will face the most disruption — not because AI destroys jobs, but because they won’t be skilled for the new ones.

🌊 The Tsunami Isn’t Automation — It’s Skill Shift

AI won’t replace all jobs.
But it will reshape almost every job.

💡 The Truth: AI Is Not a Tech Revolution. It’s a Human Capital Revolution.
And right now, the gap between adopters and avoiders is widening faster than anything I’ve witnessed in my career.
The question isn’t whether AI will transform work.
It’s whether we will choose to transform with it.


LinkedIn is training its AI on member data — a wake-up call for travel.

LinkedIn is training its AI using member data — and the implications reach far beyond the platform.

For travel and experience businesses, this is a wake-up call: if a professional network can learn from our actions, imagine what AI can do for how travelers are served, journeys are designed, and operations are optimized.

Leaders in travel must ask:
🔹 How do we prepare our teams and brands for AI-driven ecosystems?
🔹 How can we leverage AI to create smarter, more seamless experiences?
🔹 And how do we balance innovation with privacy and trust?

The future of travel is no longer just about destinations — it’s about intelligent, AI-powered journeys. Those who act now will shape how experiences, loyalty, and innovation unfold tomorrow.

 

Revolut makes travel revolution.

But wait I thought revolut was a bank!? Yes it is.

What we know:

Revolut has acquired Swifty, a Berlin-based AI travel startup incubated at Lufthansa Innovation Hub. Swifty’s conversational AI agent autonomously handles travel bookings—from flights and hotels to payments and invoicing—via a simple chat interface. The startup’s founders, Stanislav Bondarenko and Tomasz Przedmojski, join Revolut to enhance its lifestyle and loyalty offerings. This move aligns with Revolut’s broader strategy to evolve into a financial super app, integrating AI-driven services that go far beyond banking.

🚨 Why This Is Disruptive ?

1. Banks are no longer just banks.
• Revolut is redefining what a digital bank can be—offering not just financial services, but lifestyle orchestration.
• Traditional banks risk becoming utilities while fintechs like Revolut become platforms for daily life.

2. OTAs (Online Travel Agencies) are in the crosshairs.
• Swifty’s AI bypasses the need for users to visit Expedia, Booking.com, or Skyscanner.
• With embedded payments and invoicing, Revolut could become a one-stop shop for travel—especially for business users.

3. Generative AI providers face new competition.
• Instead of licensing AI from OpenAI or Google, Revolut now owns proprietary agentic tech.
• This could reduce reliance on third-party LLMs and shift the balance of power in enterprise AI contracts.

4. Big banks are behind the curve.
• Most incumbents are still piloting chatbots or experimenting with AI for fraud detection.
• Revolut is already deploying AI to generate revenue and increase stickiness through lifestyle integration.

5. Loyalty and lifestyle are the new battlegrounds.
• Swifty’s tech will likely be embedded into Revolut’s loyalty programs, offering travel perks, dynamic rewards, and personalized experiences.
• This could erode the value proposition of co-branded credit cards and traditional loyalty schemes.

https://www.revolut.com/news/revolut_acquires_ai_travel_agent_startup_swifty_incubated_at_lufthansa_innovation_hub/

Welcome to TribueTech

 

TribueTech is taking part in innovation trials and conference debates where the future of travel is being written. From Lisbon to Paris, we’ve been in the rooms where airlines, startups, governments and policy makers as well as Fortune 500s are debating what comes next for our industry. What we’ve learned is this: we’re standing at the edge of a transformation that’s bigger than mobile check-ins or self-service kiosks.

AI isn’t just going to tweak the way we travel — it’s going to redraw the map. Think border control powered by biometric intelligence, payment flows that dissolve the friction between currencies and cards, corporate travel programs blending seamlessly into leisure escapes, and entertainment that feels personalized to your digital DNA. For travel sellers, this isn’t science fiction — it’s a playbook being tested in real time.

This blog is where we’ll share what we’ve seen, what we are advising, and where we believe the next wave is headed. Our goal? To give travel leaders a head start on navigating the opportunities — and the risks — that come with a future where technology doesn’t just support travel, it becomes the journey.

TribueTech: decoding the future of travel before it arrives at your gate